Connect with us

Living

Volvo unveils Polestar model in China, looks to rival Tesla 3

REUTERS/Adam Jourdan
Reuters

Published

on

By Adam Jourdan

SHANGHAI (Reuters) – Volvo Cars and its Chinese parent have unveiled their first Polestar high performance electric car and pledged to invest 5 billion yuan ($760 million) in the brand, gearing up for intense competition to sell greener cars in the world’s biggest auto market.

The Swedish car maker took the wraps off the “Polestar 1”, a luxury four-seater hybrid coupe in a ceremony in Shanghai – its first salvo as it positions the brand as a competitor to Tesla Inc. and Mercedes’s AMG division.

China has said it wants electric and plug-in hybrid cars to make up at least a fifth of Chinese auto sales by 2025, spurring a raft of investment plans from global automakers in electric vehicles, particularly new joint ventures with Chinese firms.

The Polestar 1 – with a nominal pricetag of 130,000 euros to 150,000 euros ($153,000-$176,000) – will go into production in the western Chinese city of Chengdu in mid-2019. Close behind will be the smaller, fully electric Polestar 2, that would compete more directly with the Tesla 3, and an SUV Polestar 3.

Volvo, owned by Zhejiang Geely Holding [GEELY.UL], bought Polestar in 2015 and relaunched the brand as a stand-alone electric car business in June this year.

Volvo’s chief executive Hakan Samuelsson said there was huge demand for premium electric cars in China, but added a lot of others players were moving into the market, raising competition.

“In electric high-performance cars there are a lot of companies now in this start-up arena, so we will have company,” he said in Shanghai.

The Polestar 1 will be produced in “lower volume”, but the subsequent models will be “mass produced” and all will be sold online via a subscription model involving monthly payments.

China has set strict quotas for electric and hybrid vehicles that carmakers need to hit by 2019 and has begun looking at an eventual ban on the production and sale of cars using fossil fuels.

Samuelsson said China’s aggressive push towards electric vehicles was positive, though he disagreed with the prescriptive nature of the quota system. He added the government would need to work cooperatively with carmakers to make the shift work.

“You cannot do this alone. We cannot build up (for example) the charging infrastructure in China; developing the tech, the politicians can’t do either,” he said.

Volvo has said that all its car models launched after 2019 will be electric or hybrids, making it the first major traditional carmaker to set a date for phasing out vehicles powered solely by the internal combustion engine.

($1 = 6.6013 Chinese yuan)

($1 = 0.8519 euros)

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Living

This College Dropout Is Schooling Influencers and Startups on How to Get a Next Level Social Media Following

Published

on

Ryan Hertel, Founder of Socialocca

College isn’t for everyone. Ryan Hertel can vouch. He spent three semesters studying mass communications at King’s College, in Wilkes-Barre, Pennsylvania, after surrendering to pressure from his parents to follow the traditional pathway to money and happiness. Now, the 24-year-old is running his own business — a creative branding agency called Socialocca — in the same field in which many of his degree-holding peers are struggling to stay afloat or even secure entry-level jobs.

As influencers and startups are waking up each day to grind and shine and stand out, Ryan has his finger on the pulse of what works in marketing, what doesn’t and where social media is going. He recently spoke to Better than the Weekend to share some insights.

You’re an unlikely choice to be administering marketing advice to companies. You don’t have a college degree. What makes you an expert? I’m helping people build their brand online. In order to do that, I don’t necessarily need a marketing degree. I just need to have the experience of building a brand. The reason I can even contend when it comes to being in the know about branding and social media and marketing is because I built a DJ’ing business and was successful at building that business by utilizing social media to spread the word and get more than 13,000 followers on Instagram alone. Most people with a marketing degree say, ‘Hey, I know what I’m doing. I was taught what to do.’ I can say, ‘Hey, I know what I’m doing. I used social media to make money for my own business. I can do it for you.’ A lot of people have the knowledge of what to do, but they don’t actually have the track record to prove they can grow a brand’s following. 

Photographed by Lisa Petz

Influencers and newer companies may feel their credibility lies in numbers. Some buy followers to build their credibility. What are the pros and cons to focusing on the amount of followers you have in the beginning by paying for them? People who don’t know what they’re doing who want to be social media influencers do this too often when they’re starting out. There aren’t any pros to buying followers anymore. There were when people were easily fooled and buying followers weren’t a common practice. You can’t fake the following anymore. It’s easy to spot a fake audience today. Plus, fake followers will actually hurt your algorithms on Instagram or Facebook. Less of your real following will see your content. A bunch of fake accounts will see your content and your level of engagement will make you look far less popular than you should be. 

Some services promote buying real followers. Are there any services you know of that do this which you’d recommend? That’s not a real thing. They’re scams. Don’t fall for it. I’d recommend any service that acknowledges they can’t grow your service overnight and one that focuses on goals and not guaranteeing a certain amount of followers. Anybody who says they guarantee results is lying to you. Organic marketing cannot be guaranteed. It all depends on how good the marketing campaign is and how good the content is. 

How important are hashtags in connecting with new followers? They’re not important any more. Plain and simple, anyone who knows what they’re doing on social media doesn’t care about hashtags. They were cool like four years ago. Now, we’re just at the point where some of these hashtags are used by 56 million other people. Hashtags are way too oversaturated. No-one is sitting on their phone and looking up hashtags. It might get a couple more likes, but they’re usually from auto-generated services, anyway. Instagram is now doing something called shadow banning, where they’re even hiding many of these hashtags because they’re trying to slow down the feed. So your hashtag might not even be seen. If you’re relying on hashtags, you have to get way more creative with your marketing.

What is important when marketing your posts? What’s most important, above everything, is the quality of the post. Posting too frequently hurts your feed. Posting quality pics and videos less frequently will be more beneficial, because those posts can circulate for a couple of days if they’re quality posts. People are on social media to listen to what you have to say. It’s now a popularity contest, not a contest as to who posts the most.

Then is consistency still important, or has consistency evolved in terms of marketing on social media? The consistency of the quality of your post is better than the consistency of when you post. While being consistent is important, people get a little too carried away with it, thinking they have to post twice a day at the same time every day. That’s too much for people to take in. They need to be more consistent with the quality of what they’re putting out there and not the time.

Ryan Hertel, Founder of Socialocca

Any tips for influencers and brands when it comes to engaging with their audience? It’s important to actually engage with others and not just post content. Like posts. Comment. Not just on your feed, but there’s too. Even as a business, you want to Like posts and engage on other accounts. Tag people you’re working with. If you’re just sitting there doing nothing, nobody is going to remember you or think about you. If they constantly see you tagging and interacting with others like a regular person, they’re going to take you more seriously.

Where is social media headed? Everything is starting to turn into people asking, ‘What are they doing right now?’ Look at Snapchat and Instagram stories and Facebook Live. You can really cast your entire day on social media for people to see and people will watch. They’re interested in seeing what you’re doing in real-time, they respond to it, and they rush to see it before it usually disappears in 24 hours. When it comes to structure and systems and processes, it’s important to know rules don’t apply. No one rule applies to the same two people or company. Influencers and brands need to start living in the moment and capturing that. The future of social media is immediacy.

And there you have it. Now make like Missy Elliot, put your thing down, flip it, and reverse it onto your own social media branding agenda. Good luck!

Something is wrong.
Instagram token error.
Load More

Continue Reading

Living

Watch This Solider Dunk for Donuts

Published

on

Jason Ciesielski is a Field Artillery Soldier in the Army National Guard and an athlete making his mark on social media. When he’s not busy serving his country, the 20-year-old can be seen on his Instagram and Facebook page showing off high box jumps, dead lifts and freestyle dunks.

“I want to empower people to be the best, strongest versions of themselves,” he says.

Jason recently went Live on Facebook with Better than the Weekend to dunk while treating himself to one of his guilty pleasures — Dunkin’ Donuts. He picked out four of his favorite fried cakes of sweetened dough and made sure he dunked before indulging his sweet tooth. Moral of the story: You can still be fit and eat what you want, as long as you work for it.

Watch and see how he did. Ladies, you’re welcome. 😉

Dunkin' for Donuts

Real men earn their donuts 🏅Ask Jason Tyler Ciesielski

Posted by Better than the Weekend on Wednesday, April 18, 2018

Continue Reading

Living

How to Stop Being a Pussy and Be the Lion You Were Born to Be

Published

on

Adobe Stock Image

Gentleman,

We are hard-wired to be lions; to go after something we want.

giphy-75

GIPHY

It’s in our nature to be a total savage when chasing after our desires — despite the consequences. In modern culture, where social media is redefining our lifestyle, we seem to be transforming into this fear-based robot who stays in their comfort zone and doesn’t reach too far.

source-5

GIPHY

My name is Jesse Mundt. I’m a 23-year-old realtor from New Jersey. I’m not worried about remembering Harambe, learning the fucking Juju dance or getting blackout wasted. I’m focused on hitting my goals. I want to see other millennials get as excited as I am about hitting their goals. That’s why I’m here to offer some advice on how to break this formula of being a pussy and finally be the lion you were born to be.

Don’t be a dick. Hear me out.

You’re probably a lot like me, actually. I want to be rich and successful.

13495343_10209852397692587_8029686788747605017_n

Photo provided by Jesse Mundt

But before we move forward, I believe we have to go backward.

First step in being a fucking lion is to sit down and be your 6-year-old self again — this time with some intellect. Ask yourself these questions: What do you want your life to look like if you couldn’t fail? How much money do you want to make? How big do you want your house to be? What’s your dream car?

Be specific. Your answers should give you butterflies and chills just thinking about them.

Next, dust off the creativity and imagination of your childhood self and dream BIG. Imagine your adult life if your childhood dreams became a reality. (Remember, you only limit your own thoughts. So go fucking wild while dreaming what your life could be like.)

Lastly, find a mentor. Someone who has what you want and is willing to teach you how to get it. Keep in mind, you can’t teach what you don’t have so be careful who you take advice from, especially those close to you. (For example, if you want to make $100,000 each year but the person teaching you makes $60,000 a year, it’s impossible. You get it.)

Being a gentleman isn’t limited to how you respect a woman. A true gentleman works on himself and constantly strives for growth. It’s not only our duty as gentleman, but as human beings.
That’s how he become a fearless lion and takes on the world.

giphy-76

GIPHY

Are you willing to give up your comfort zone to go up?

I am.

From one gentleman to another,

Jesse

Continue Reading

Most Popular