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Vintage Frat is the life of the party on Instagram right now, possibly forever



Gone are the days of moms and dads knocking on wood that social media didn’t exist when they were young, dumb and figuring out the world. Remnants of debauchery from past generations are resurfacing on @vintagefrat, an Instagram account paying homage to legendary fraternity throwbacks.

Here’s some of the of the most lit pics from Vintage Fraternity. (Warning: You may see your mom or dad.)

“Hello Ladies, welcome to pledgeship. I’ll be your guide.”

Saturday’s are for the Brothers. 

Take a moment to respect the most legendary composite of all time. 

Daytona Beach ’89 was wild. #AskYourDad

There was always that one Brother who understood the meaning of life. 

Here’s why your dad’s friends call him Superman. 

And here’s when your dad met your mom. 

Reminding the children of the future that House Hounds need to be the focus of every fraternity house.

And here’s a reminder that Benny the Beaver was probably with your girl. 

Tribute to the Brother who didn’t even attend one class all semester.

Classic Spring Break transportation. 

Sure, Greek Life has it’s fair share of wild times.  

But @vintagefrat is a solid reminder that Greek Life is also a resume builder, putting students in positions that prepare them for the future. 

Mainly, Greek Life is about togetherness. #NeverForget #AskYourDad

Go follow @vintagefrat on Instagram and then follow @betterthantheweekend.


15 Works of ART that will motivate you to get your life together PRONTO!



The internet is filled with motivational quotes aimed to inspire people to get off their phone and live their best life! If only double-tapping an inspirational quote on Insta would actually prompt due action to get the success you know you deserve, then everyone would be as rich and happy as Bob Saget.

Graphic design king Jeff Cole realized inspirational memes won’t do shit for your success unless their design is dope and their message doesn’t disappear after looking away from your phone. The vision needs to be a reminder in constant view. Right in front of your face. On your wall. Cole’s online canvas art company, Ikonick, has a collection of unique images that will likely give you the push you need to stop wanting a better life and commence action.(Better than the Weekend has three pieces hanging in the office.)

Here’s some that you may want to add to your wall.

You Can’t Deposit Excuses ATM

Stop Watching 


Level Up

Forbes List

Ingredient For Success & Success Marks The Spot

Money Hungry

No Risk. No Reward.

Mind Of A Hustler. Heart Of A King. 

Remember Why You Started


Nobody Cares

Leave Your Excuses At The Door

The entire collection can be viewed on or Instagram @ikonick.

Now go follow us on Instagram @betterthantheweekend. And then go call your mom and tell her you love her.


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Michelle Obama memoir ‘Becoming’ set for publication in November





Michelle Obama’s forthcoming memoir, “Becoming,” is set for worldwide release on Nov. 13, at which time the former first lady will embark on a global tour to promote the book, publisher Penguin Random House said on Sunday.

The volume fulfills half of the deal the company reached with former U.S. President Barack Obama and his wife the month after he left office calling for the couple to each publish one book, reportedly for a sum worth more than $60 million.

Michelle Obama’s book will chronicle her life from a childhood growing up on Chicago’s South Side through her years inside the White House as a mother of two and the nation’s first African-American first lady, the publisher said.

“Writing ‘Becoming’ has been a deeply personal experience. It has allowed me, for the very first time, the space to honestly reflect on the unexpected trajectory of my life,” the former first lady said in a statement.

FILE PHOTO: U.S. first lady Michelle Obama gestures as she speaks during her visit to the U.S. Army Garrison at Vicenza, northern Italy, June 19, 2015. REUTERS/Stefano Rellandini

“Becoming” is to be published simultaneously in 24 languages around the world and will be released in the United States and Canada through the publisher’s Crown Publisher Group, according to Penguin Random House.

Michelle Obama, a graduate of Princeton University and Harvard Law School, will also read for the audio edition of the book, the publisher said. Details of a planned international book tour are to be announced at a later date.

FILE PHOTO: U.S. first lady Michelle Obama speaks during the first session at the Democratic National Convention in Philadelphia, Pennsylvania, U.S. July 25, 2016. REUTERS/Mark Kauzlarich

The same company also published Barack Obama’s three previous books — “Dreams of My Father,” “The Audacity of Hope” and “Of Thee I Sing: A Letter to My Daughters.” His wife’s only previous book was a 2012 work on gardening, titled “American Grown,” which focused on her initiative to promote organic food and healthy eating.

The 44th U.S. president has yet to schedule his memoir under his latest Penguin Random House deal, a book that would presumably cover his time in the Oval Office.

Former U.S. President Barack Obama sits with former first lady Michelle Obama prior to the the unveiling of their portraits at the Smithsonian’s National Portrait Gallery in Washington, U.S., February 12, 2018. REUTERS/Jim Bourg

The publisher has previously said that the Obamas, in keeping with their past practice, planned to donate a significant portion of their proceeds to charity, including the Obama Foundation.

Memoirs by former first ladies usually have sold well, according to the Washington Post, with notable works including Laura Bush’s “Spoken from the Heart” and Hillary Clinton’s “Living History.”

(Reporting by Steve Gorman in Los Angeles; editing by Richard Pullin)

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Spotify plans to list shares, fend off Apple and Amazon





By Stephen Nellis and Nivedita Bhattacharjee

Music streaming service Spotify on Wednesday filed for a direct listing of its shares, laying out financial data for the first time that cheered some analysts but led others to question how it could turn a profit from its growing subscriber base.

Spotify, which wants to trade as SPOT on the New York Stock Exchange, is taking an unusual path to the U.S. public markets, with a direct listing that will let investors and employees sell shares without the company raising new capital or hiring a Wall Street bank or broker to underwrite the offering.

Because the company will not issue any new shares, it did not specify a listing price. Based on private transactions, it is valued at roughly $19 billion, according to Reuters calculations.

Spotify, launched in 2008 and available in more than 60 countries, is the biggest music streaming company in the world and counts services from Apple Inc, Inc and Alphabet Inc’s Google as its main rivals.

FILE PHOTO: Headphones are seen in front of a logo of online music streaming service Spotify in this February 18, 2014 illustration picture. REUTERS/Christian Hartmann/File Photo


In the filing, Spotify laid out detailed financial data for the first time, showing rising revenue and relatively steady operating costs, which analysts took as a positive.

Revenue rose 39 percent to 4.09 billion euros ($4.99 billion) in 2017, from 2.95 billion euros a year earlier. Its operating loss widened to 378 million euros in 2017 from 349 million euros.

Its net loss ballooned 129 percent in 2017, driven mostly by financing costs related to a 2016 deal in which Sweden-based Spotify raised $1 billion in debt that would convert to shares upon an initial public offering.

“The revenue continues to grow but in particular their costs are growing slower than revenue, which is exactly what you expect in a business like this,” said Jay Ritter, an expert in initial public offerings and professor at the University of Florida.

Spotify compared its aspirations to the reach of Facebook <FB.O> and YouTube. “We believe the universality of music gives us the opportunity to reach many of the over 3.6 billion internet users globally,” it said.

With 71 million premium subscribers globally, Spotify has about twice as many paying customers as music streaming runner up Apple, with 36 million. Including those who listen to advertising-supported streams, Spotify has about 159 million monthly average users.

Amazon Music Unlimited has 16 million paying subscribers, and Pandora Media Inc  has 5.48 million total subscribers.

Google has not said how many subscribers it has to Google Play, its music streaming service.

Spotify’s premium subscription costs $9.99 a month, but it said it saw great potential in its ad-supported service, which Apple does not offer.

“With our ad-supported service, we believe there is a large opportunity to grow users and gain market share from traditional terrestrial radio,” Spotify said.

The net proportion of subscribers who left Spotify’s paid-for service, or churn, fell to 5.1 percent of paying customers at the end of 2017, from 6.9 percent at the start of 2016, the company said.

“This has been a question we’ve been wondering for a long time: how sustainable is Spotify’s model? This is the very first time we’re seeing public disclosure about churn, and the news there is really good,” said Larry Miller, head of the music business program at New York University’s Steinhardt School.

Spotify calculated that customers brought in 3.6 times more revenue over their life as a user than the company spent on marketing to attract them, as of the end of 2017, helping boost free cash flow to 109 million euros by the end of last year.

Still, in going head to head against Apple, Amazon and others, Spotify is “competing against companies that never need to make a dime on music as a standalone business and that in fact use it to drive other aspects of their business,” Miller said.

Apple and Alphabet also control the two main operating systems used by smartphones, iOS and Android. They and Amazon are all developing computer assistants, such as Amazon’s Alexa and Apple’s Siri, that could give the bigger companies advantages.

“Many of our competitors enjoy competitive advantages such as greater name recognition, legacy operating histories, and larger marketing budgets, as well as greater financial, technical, human, and other resources,” Spotify said in its filing.

Apple has launched massive marketing campaigns around its service and added subscribers rapidly in the last three years. “I don’t think there’s any doubt that the pace of competition this year has quickened,” Miller said.

Spotify has a powerful ally, in the music arm of China’s Tencent Holdings Ltd. The companies in December said they would buy minority stakes in each other, helping increase exposure to each other’s core markets.


A direct listing does not dilute ownership, as would happen with a conventional initial public offering, and saves hundreds of millions of dollars in underwriting fees. But it also frees existing owners from any lockup period restricting them from selling their shares following the listing.

Underwriters that provide price stability for new listings are not used in a direct listing, which could mean a volatile start for Spotify shares in public.

Shares trade privately in a wide band. Spotify is valued between $16.8 billion and $22.6 billion, based on recent ordinary share prices between $95 and $127.50 in the private markets in February and 177 million shares estimated outstanding by the end of February, according to its filing.

Synovus Trust portfolio manager Dan Morgan described Spotify as “interesting,” but questioned how quickly it might become profitable.

“How can Spotify monetize its user base beyond a $5-$15 monthly subscription fee?,” Morgan asked.

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