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Say hello to the iCar? Volkswagen turns to Apple for help making electric cars




By Andreas Cremer

Volkswagen is looking at Apple products for guidance on how to style its new generation of electric cars, its top designer said, as the automaker aims to turn profits on battery-powered vehicles when they launch in 2020.

The U.S. tech giant has brought about a design aesthetic with its iPhone and iPad that set it apart from rivals such as Samsung Electronics Co Ltd; and Sony Corp and helped make it the most valuable company in the world.

For Europe’s biggest automaker, adopting simplicity as the guiding principle for future styling of electric vehicles (EVs) marks a departure from the era before its 2015 “dieselgate” emissions scandal, when vehicle design conveyed the German group’s engineering prowess and technological ambitions.

“We are currently redefining the Volkswagen values for the age of electrification,” Klaus Bischoff, head of VW brand design, said in an interview. “What’s at stake is to be as significant, purist and clear as possible and also to visualize a completely new architecture.”

With regulators slashing emissions on a fast timetable, dieselgate has also energized the costly shift to EVs that is necessary to compete in China, VW’s largest market, and to avoid future fines in Europe.

Previously a laggard on electrification, VW has pledged 34 billion euros ($42.45 billion) of investment in EVs, self-driving technology and digital mobility businesses across the group by 2022.

The core namesake brand alone will spend 6 billion euros on a new modular platform dubbed MEB designed to underpin over 20 purely battery-powered models such as the I.D. hatchback, I.D. Crozz crossover and the I.D. Buzz microbus.

Bischoff said VW will use the Geneva auto show on March 5-7 to give early guidance on what the post-I.D. generation of EVs might look like, but declined to elaborate.

Bischoff belongs to VW’s old guard, having worked a quarter of a century in VW’s design operations and the past decade as head of the core brand’s design.

He became famous through a video shot at the 2011 Frankfurt auto show that has since drawn over 2 million hits on YouTube.

It showed Bischoff being yelled at by former CEO Martin Winterkorn, who was inspecting a model by South Korean rival Hyundai and had discovered something that had displeased him.

“In the past everything was very centralized, very narrow boundaries were set on the road of success,” Bischoff said. “Today is the most exciting time of my career because I’m allowed to do things that didn’t use to exist that way.”

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Vintage Frat is the life of the party on Instagram right now, possibly forever



Gone are the days of moms and dads knocking on wood that social media didn’t exist when they were young, dumb and figuring out the world. Remnants of debauchery from past generations are resurfacing on @vintagefrat, an Instagram account paying homage to legendary fraternity throwbacks.

Here’s some of the of the most lit pics from Vintage Fraternity. (Warning: You may see your mom or dad.)

“Hello Ladies, welcome to pledgeship. I’ll be your guide.”

Saturday’s are for the Brothers. 

Take a moment to respect the most legendary composite of all time. 

Daytona Beach ’89 was wild. #AskYourDad

There was always that one Brother who understood the meaning of life. 

Here’s why your dad’s friends call him Superman. 

And here’s when your dad met your mom. 

Reminding the children of the future that House Hounds need to be the focus of every fraternity house.

And here’s a reminder that Benny the Beaver was probably with your girl. 

Tribute to the Brother who didn’t even attend one class all semester.

Classic Spring Break transportation. 

Sure, Greek Life has it’s fair share of wild times.  

But @vintagefrat is a solid reminder that Greek Life is also a resume builder, putting students in positions that prepare them for the future. 

Mainly, Greek Life is about togetherness. #NeverForget #AskYourDad

Go follow @vintagefrat on Instagram and then follow @betterthantheweekend.

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15 Works of ART that will motivate you to get your life together PRONTO!



The internet is filled with motivational quotes aimed to inspire people to get off their phone and live their best life! If only double-tapping an inspirational quote on Insta would actually prompt due action to get the success you know you deserve, then everyone would be as rich and happy as Bob Saget.

Graphic design king Jeff Cole realized inspirational memes won’t do shit for your success unless their design is dope and their message doesn’t disappear after looking away from your phone. The vision needs to be a reminder in constant view. Right in front of your face. On your wall. Cole’s online canvas art company, Ikonick, has a collection of unique images that will likely give you the push you need to stop wanting a better life and commence action.(Better than the Weekend has three pieces hanging in the office.)

Here’s some that you may want to add to your wall.

You Can’t Deposit Excuses ATM

Stop Watching 


Level Up

Forbes List

Ingredient For Success & Success Marks The Spot

Money Hungry

No Risk. No Reward.

Mind Of A Hustler. Heart Of A King. 

Remember Why You Started


Nobody Cares

Leave Your Excuses At The Door

The entire collection can be viewed on or Instagram @ikonick.

Now go follow us on Instagram @betterthantheweekend. And then go call your mom and tell her you love her.


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Michelle Obama memoir ‘Becoming’ set for publication in November





Michelle Obama’s forthcoming memoir, “Becoming,” is set for worldwide release on Nov. 13, at which time the former first lady will embark on a global tour to promote the book, publisher Penguin Random House said on Sunday.

The volume fulfills half of the deal the company reached with former U.S. President Barack Obama and his wife the month after he left office calling for the couple to each publish one book, reportedly for a sum worth more than $60 million.

Michelle Obama’s book will chronicle her life from a childhood growing up on Chicago’s South Side through her years inside the White House as a mother of two and the nation’s first African-American first lady, the publisher said.

“Writing ‘Becoming’ has been a deeply personal experience. It has allowed me, for the very first time, the space to honestly reflect on the unexpected trajectory of my life,” the former first lady said in a statement.

FILE PHOTO: U.S. first lady Michelle Obama gestures as she speaks during her visit to the U.S. Army Garrison at Vicenza, northern Italy, June 19, 2015. REUTERS/Stefano Rellandini

“Becoming” is to be published simultaneously in 24 languages around the world and will be released in the United States and Canada through the publisher’s Crown Publisher Group, according to Penguin Random House.

Michelle Obama, a graduate of Princeton University and Harvard Law School, will also read for the audio edition of the book, the publisher said. Details of a planned international book tour are to be announced at a later date.

FILE PHOTO: U.S. first lady Michelle Obama speaks during the first session at the Democratic National Convention in Philadelphia, Pennsylvania, U.S. July 25, 2016. REUTERS/Mark Kauzlarich

The same company also published Barack Obama’s three previous books — “Dreams of My Father,” “The Audacity of Hope” and “Of Thee I Sing: A Letter to My Daughters.” His wife’s only previous book was a 2012 work on gardening, titled “American Grown,” which focused on her initiative to promote organic food and healthy eating.

The 44th U.S. president has yet to schedule his memoir under his latest Penguin Random House deal, a book that would presumably cover his time in the Oval Office.

Former U.S. President Barack Obama sits with former first lady Michelle Obama prior to the the unveiling of their portraits at the Smithsonian’s National Portrait Gallery in Washington, U.S., February 12, 2018. REUTERS/Jim Bourg

The publisher has previously said that the Obamas, in keeping with their past practice, planned to donate a significant portion of their proceeds to charity, including the Obama Foundation.

Memoirs by former first ladies usually have sold well, according to the Washington Post, with notable works including Laura Bush’s “Spoken from the Heart” and Hillary Clinton’s “Living History.”

(Reporting by Steve Gorman in Los Angeles; editing by Richard Pullin)

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