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Say hello to the iCar? Volkswagen turns to Apple for help making electric cars

Reuters

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By Andreas Cremer

Volkswagen is looking at Apple products for guidance on how to style its new generation of electric cars, its top designer said, as the automaker aims to turn profits on battery-powered vehicles when they launch in 2020.

The U.S. tech giant has brought about a design aesthetic with its iPhone and iPad that set it apart from rivals such as Samsung Electronics Co Ltd; and Sony Corp and helped make it the most valuable company in the world.

For Europe’s biggest automaker, adopting simplicity as the guiding principle for future styling of electric vehicles (EVs) marks a departure from the era before its 2015 “dieselgate” emissions scandal, when vehicle design conveyed the German group’s engineering prowess and technological ambitions.

“We are currently redefining the Volkswagen values for the age of electrification,” Klaus Bischoff, head of VW brand design, said in an interview. “What’s at stake is to be as significant, purist and clear as possible and also to visualize a completely new architecture.”

With regulators slashing emissions on a fast timetable, dieselgate has also energized the costly shift to EVs that is necessary to compete in China, VW’s largest market, and to avoid future fines in Europe.

Previously a laggard on electrification, VW has pledged 34 billion euros ($42.45 billion) of investment in EVs, self-driving technology and digital mobility businesses across the group by 2022.

The core namesake brand alone will spend 6 billion euros on a new modular platform dubbed MEB designed to underpin over 20 purely battery-powered models such as the I.D. hatchback, I.D. Crozz crossover and the I.D. Buzz microbus.

Bischoff said VW will use the Geneva auto show on March 5-7 to give early guidance on what the post-I.D. generation of EVs might look like, but declined to elaborate.

Bischoff belongs to VW’s old guard, having worked a quarter of a century in VW’s design operations and the past decade as head of the core brand’s design.

He became famous through a video shot at the 2011 Frankfurt auto show that has since drawn over 2 million hits on YouTube.

It showed Bischoff being yelled at by former CEO Martin Winterkorn, who was inspecting a model by South Korean rival Hyundai and had discovered something that had displeased him.

“In the past everything was very centralized, very narrow boundaries were set on the road of success,” Bischoff said. “Today is the most exciting time of my career because I’m allowed to do things that didn’t use to exist that way.”

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Pickledelphia Rescheduled for October, See You There

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Shit weather put Philly’s first-ever pickle festival in, well, a pickle. The rain washed away plans for the food fest to take place earlier this month, but a new day has been chosen: Sunday, October 14.

The festival will still go down at The Piazza at Schmidt’s Commons when it unites pickle lovers this fall.

In case this is the first time you’re hearing about Pickledelphia, here’s what to expect: More than a dozen food vendors, plus 15 pickle companies, who’ll be selling themed edibles such as pickle-flavored ice cream, pickle creme brûlée, and pickle pizza.

Pickledelphia even partnered with Jameson for a pickle back bar. Yeah, they’re not fucking around. Pickle Bloody Mary’s. Pickle margaritas. This is not a drill.

Better than the Weekend will have a tent set up with some giveaways, so be sure to say hi.

Information on the event, presented by Studio 27 Print & Design and Digital Force Agency, can be found by visiting their website: phillypicklefest.com.

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Inside Performix House: The Gym That’s Harder to Get In than an Ivy League School

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Welcome to Performix House — if they’ll let you in. This is New York’s latest elite fitness establishment and it’s where the most driven, fit, influential, able-bodied minds unite to achieve the ultimate Instagram-worthy body. With a 13 percent acceptance rate, it’s easier to get accepted to an Ivy League university such as Cornell.

The fitness incubator is an extension of Performix, a sports performance supplement brand available for sale in GNC and The Vitamin Shoppe.

The lowest tier of membership begins at $249 per month, which does not include independent gym access: members must have a scheduled personal training session with one of Performix House’s trainers to use the fitness facility. For $899 each month, members enjoy the luxury of unlimited access to Performix House’s premium amenities, including massages and cryotherapy.

One month of top-tier membership could allow someone to work out at Planet Fitness for seven-and-a-half years. It would even cost less to lease a 2018 Maserati than it would to be a member at Performix House.

Their personal trainers, who they refer to as collaborators instead of employees, have access to Performix House’s professional video production team to create the best fitness content. videographer and editor to create content. “We’re helping them connect with their consumers and grow their following,” says Hesse.

Devon Levesque is among their training collaborators. He has more than 80,000 Instagram followers.

The dude is a beast.

Matt Hesse, founder and CEO of Performix House, accepted about 230 members out of roughly 1800 applicants.

Hesse told Forbes membership isn’t unobtainable. He wants to bring together a community of driven individuals. Each applicant is given the opportunity to answer one testing question: What do you do to own every day?

After hearing that, my new goal is to work out at Performix House.

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Scranton Artists: Here’s Why We Need Art

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Some jackasses, a.k.a. policy-makers and school boards, just don’t seem to f#&%ing get the importance of art enough to secure its funding and need to have its influence spelled out.

The Electric City is about to get more eclectic thanks to a group of artists banding together — basically for the good of mankind — to host a series of inventive workshops placing priority on connecting the community through creative expression during one of the most politically and culturally divisive climates in modern America. Among the artists, a wine glass painter who helps looking at the emptiness following the last sip of boxed Franzia (we all drink it) a little less depressing. Another makes flashy hats — the kind you saw posh guests wear to the wedding of Prince Harry and Meghan Markle. They’re called fascinators. Then there’s a young woman who crafts dreamcatchers and alters books from their original form to turn them into something eye-catching and display-worthy. A graphic designer is even in the mix.

The workshops will initiate this fall at the new Eclectic City Studio inside Jeff D’Angelo’s Design Group HQ at 631 Prospect Ave.

Each artist will have sign-ups for their debut workshop, while displaying and selling their art, at Bogart Court, the brick alley nestled behind Lackawanna Ave., during First Friday Scranton from 5 p.m. to 9 p.m. on September 7. They’ll set up outside AOS Metals, which sells handmade jewelry and a collection of items from local handmade artists, and The Velvet Elvis, a kitschy vintage shop that looks like every crazy rich dead aunt’s estate sale. You’ll find something there that you’ll be glad wasn’t willed to your sister.

The Eclectic Studio founder, Jeff D’Angelo, will feature handmade props throughout Bogart Court — including a display in honor of The Office outside Better than the Weekend’s HQ and a Jurassic Park exhibit and photo booth inside.

Before escaping to the remote Isla Nublar from Jurassic Park — through Jeff D’Angelo’s handmade props — here’s a reminder of why we need art in all of our lives from the artists behind the Eclectic City Studio:

Melanie DiPietro, Painted Wine Glasses by Melanie

“Expression. Not everyone communicates or comprehends the same way. I am a visual person, so colors, shapes, sounds, and movement all speak to me. There’s nothing else in the world that can compare to this type of expression. What a bland place the world would be without art.”

Photographed by Justin Adam Brown, Better than the Weekend, August 2018

Aubrey McClintock, A Daily Obsession

“Life is better decorated. My fascinators are meant to make people smile and are not to be taken terribly seriously. While not everyone is willing to wear a towering french fry sculpture on their head, they can still enjoy that such a thing exists and that there are people out there who will happily sport such a concoction.”

Photographed by Justin Adam Brown, Better than the Weekend, August 2018

Maddesen Paige Wright , DIY Dreamcatchers & Altered Book Art

“Art gives people an outlet; a field to be uncensored and irrevocably themselves.”

Photographed by Justin Adam Brown, Better than the Weekend, August 2018

Kristy Jamison, Two Tree Design Co.

“Our modern world is connected in ways that past generations could only dream of. Art helps us communicate, reflect on, and express our cultures and beliefs. Art can be a powerful, passionate tool that allows us to shout messages about politics and human rights issues across language and cultural barriers. Art — whether it’s drawing, painting, music, words or performance — can also be a meditative and healing outlet, releasing uncensored emotions in a natural and rewarding way. Art feeds our economy and enriches our lives.”

Photographed by Justin Adam Brown, Better than the Weekend, August 2018

Jeff D’Angelo, Jeff D’Angelo Design Group

“Art is truly the purest form of creative expression. People can use art to make their mark on the world and, in turn, promote further growth and interaction with others.”

Photographed by Justin Adam Brown, Better than the Weekend, August 2018

More information on the artists and their First Friday Scranton visit at Bogart Court can be found here.

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