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ESPN’s SportsCenter is now on Snapchat

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REUTERS/Thomas White

ESPN launched its flagship SportsCenter program on messaging app Snapchat on Monday, reimagining the show that provides sports highlights and commentary into a short-form series.

The new show deepens the relationship between ESPN parent Walt Disney Co and Snapchat parent Snap Inc.

The sports network, which has made Snapchat content since 2015, is trying to reach a younger audience, while the social media app, whose messages disappear after viewing, is adding more content in an effort to grow its user base beyond its core youth demographic.

The partnership is a two-year deal and Snap and ESPN will share revenues, Snap said, though it declined to give specifics.

SportsCenter will air twice a day on Snapchat during weekdays, and once a day on weekends. A roster of six hosts will give commentary and perspectives, including ESPN anchors Katie Nolan and Elle Duncan, and ESPN Radio host Jason Fitz, Snap said.

The SportsCenter logo hangs in Digital Center 2 on the ESPN campus in Bristol, Connecticut. REUTERS/Michelle McLoughlin

Sean Mills, Snap’s head of content programming, said SportsCenter helps round out the app’s stable of daily shows, which already includes news shows from CNN and NBC News, as well as an entertainment show called “The Rundown” from E! Network.

Along with daily shows, Snap launched a joint venture studio with NBCUniversal last month to produce scripted shows to air on the app.

 

(Reporting by Sheila Dang, Editing by Rosalba O’Brien)

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Pop Culture

Eeeeooowwww! Cardi B Just Shattered Two of Beyonce’s Biggest Records

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Cardi B has her finger on the pulse of her success. Fresh off her debut album drop, a Saturday Night Live pregnancy reveal, a special co-hosting gig on The Tonight Show and a Coachella performance that was straight fire, the 25-year-old is finding new ways to outdo herself. This time, she shattered two of Beyonce’s Guinness World Records. Truth.

The Invasion of Privacy rapper now holds the titles for most simultaneous Billboard Hot 100 entries by a female and the most simultaneous Billboard Hot R&B/Hip-Hop Top 10 entries by a female. (Get it, Cardi B!)

Queen Bey previously held the title with 12 tracks all charting at the same time following the release of Lemonade in 2016. Cardi B now has 13. Eeeeooowwww!

So, Nicki Minaj, what’s good?

On another note, Cardi B’s rise is bustling beyond Friday night playlists, too. Even Bernie Sanders is a fan. Cardi recently weight in on Social Security during an interview with GQ, telling the mag she felt President Franklin Delano Roosevelt was “the real ‘Make America Great Again,’ because if it wasn’t for him, old people wouldn’t even get Social Security.”

Sanders tweeted about it.

So again, Nicki, what’s good?

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Avicii Is Dead at 28, Here’s What We Know

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Swedish artist, DJ and producer Avicii, real name Tim Bergling, died April 20 according to a statement from his rep. He was 28.

“It is with profound sorrow that we announce the loss of Tim Bergling, also known as Avicii,” the statement reads. “He was found dead in Muscat, Oman this Friday afternoon local time, April 20th.  The family is devastated and we ask everyone to please respect their need for privacy in this difficult time. No further statements will be given.”

Avicii retired from live performing in 2016, citing health reasons. He had suffered from health problems for several years, including acute pancreatitis, in part due to excessive drinking. He had his gallbladder and appendix removed in 2014.

Last year, Avicii posted the following message to his website:

“WE ALL REACH A POINT IN OUR LIVES AND CAREERS WHERE WE UNDERSTAND WHAT MATTERS THE MOST TO US.
For me it’s creating music. That is what I live for, what I feel I was born to do.

Last year I quit performing live, and many of you thought that was it. But the end of live never meant the end of Avicii or my music. Instead, I went back to the place where it all made sense – the studio.

The next stage will be all about my love of making music to you guys. It is the beginning of something new.

Hope you´ll enjoy it as much as I do.”

Gone too soon, his music will live on for generations. Here’s one of Better than the Weekend’s favorite Avicii hits from back in the day, blasting all day in honor of his contribution to music.

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MTV Is Bringing Back ‘YO! MTV Raps’ In a Big Way

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Thirty years after its premiere on MTV, “YO! MTV Raps” legacy continues to have a lasting influence on hip-hop and pop culture.  To celebrate this milestone anniversary, MTV will reinvent the franchise for a new generation as a both a linear and digital series across its platforms. To kick things off, show alumni, artists and fans will gather for the “YO! MTV Raps: 30th Anniversary Experience” on Friday, June 1st at Brooklyn’s Barclays Center, which will be live streamed by MTV.

After its debut on August 6th, 1988, “YO! MTV Raps” became the premiere source for all things hip-hop.  The advent of the series was crucial to the rise of hip-hop, and created a worldwide appreciation of the genre, which has since become one of the most influential in mainstream music.

The “YO! MTV Raps: 30th Anniversary Experience” will bring together an all-star line-up of the series’ alumni and hip-hop legends including Big Daddy Kane and the Juice Crew, Eric B & Rakim, Doug E. Fresh, KRS-One and Boogie Down Productions, Fat Joe, Yo-Yo, Onyx, EPMD, Flavor Flav, YBT Tap the bottle reunion, Black Sheep, DAS EFX, Special Ed, Pharcyde, Brand Nubian, Nice & Smooth, Melle Mel & The Furious Five, Kid Capri, DJ Skribble, Red Alert, Chuck Chillout, Fab 5 Freddy, Ed Lover, Doctor Dré, T-Money and others for a night to remember.

The event will also feature special tribute videos from Eminem, Method Man, Redman and more.

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